If you thought it was cool to listen to Pandora, you may have to start rethinking that option, especially if you listen to the service through your mobile device. However, if you listen to the service through your desktop, you will not be subjected to the caps.
Now, free listeners will be subjected to their 40 hours of free music each month. Anyone that hits those limits, they will be asked to pay a one-time fee of 99 cents for the remainder of the month or subscribe to their premium service, which is what they want anyways let’s be honest here.
“Pandora’s per-track royalty rates have increased more than 25 percent over the last three years, including 9 percent in 2013 alone and are scheduled to increase an additional 16 percent over the next two years,” Pandora founder Tim Westergren wrote in a company blog post announcing the move. “After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.”
Of course Pandora claims that the cap will only affect about 4% of their active users and states that the average user spends about 20 hours a month listening to Pandora. I listen to it on my phone but I never come close to spending over an hour on the site. However, if you don’t want to be subjected to any caps, there is still Slacker.