It is not hard to believe that the delay of a game could help other game developers. Take EA for instance, they find the delay of Rockstar’s highly-anticipated western Red Dead Redemption 2 as “a bit of an opportunity” for them and other publishers. It is not hard to image that a delay in a huge triple-A title would be beneficial for other publishers.
During a recent earnings call, EA CFO Blake Jorgenson noted that why it does help their titles, release of big games can help grow the entire industry, which he includes hardware.
“What we’ve found historically, we’ve had many times where we’ve gone into quarters that looked daunting because of the competition,” he said (via SeekingAlpha). Think back to [Grand Theft Auto V] when it came out, and what we actually found is it grows the overall market. It drives console sales. Oftentimes, many of those titles get bundled to help drive or reduce the price of a console for the consumer, and it drives excitement in the marketplace, and we like that. It benefits the consumer and it benefits us because it generates a lot of buzz around games.”
“So I don’t think it bothers us, but it excites us, I’d say instead. And you might remember, no [Red Dead Redemption 2] that was originally in the plans for our third quarter, fourth quarter of the calendar year, so that does open up a little bit of opportunity, I think, for everybody.”
It makes sense that big titles will help the industry. Normally, some consumers hold out until a particular game comes out to purchase a console, Nintendo is the latest one with their Switch console. Many consumers purchased the game with the release of their newest Zelda title at launch. EA has always had competition, so the delay of a game will help them in the short term but could impact the sales of another at the later release date.
Red Dead Redemption 2 is coming out in Spring 2018 for Xbox One and PlayStation 4. Regarding the delay, Rockstar said earlier this year that it needed more time to “deliver the best experience possible for our fans.”