Instagram added a new feature today that has actually been around for a couple of years. Their “new” carousel feature was released two years ago, which allows users to upload multiple images all at once. The only reason you are hearing this now is simply because it had only been allowed for their advertisers. They said that it could come to regular users but there was never a firm date given.
The Verge is reporting that it is coming to regular users in the coming weeks. Average users will be able to upload 10 photos and videos per post. In their view, telling more complete stories. “You no longer have to choose the single best photo or video from an experience you want to remember,” the company said. “Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.”
The feature is designed that the new format can be used to document each phase of a “surprise party to showing steps for making a recipe.” Like Instagram stories, which disappear after 24 hours, carousel is designed to be a more permanent storytelling feature.
“When uploading to your feed, you’ll see a new icon to select multiple photos and videos,” according to the blog post. “It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see.”
“In feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post.”
Instagram, which is part of Facebook, is doing what their parent company does to make their app the “only app you need” by taking items from other apps. Granted, releasing a feature that advertisers have had for a few years, Carousel is a good feature but diminished some by knowing that ads received this functionality long before we did.