Last month, Disney announced plans to launch their own streaming service and would back out of their deal with Netflix. With the plan of launching the service in late 2019, Disney CEO Bob Iger told a group at the Bank of America Merrill Lynch 2017 Media, Communication and Entertainment Conference in Los Angeles on Thursday it will start with Marvel and Star Wars movies.
“It will have the entire output of the studio, animation, live action at Disney, including Pixar, Star Wars and all the Marvel films,” Iger said. The Disney-branded app will also include around four to five original TV series, and the studio will produce three to four TV movies for the direct-to-consumer offering, according to The Hollywood Reporter.
“You have to think of the Disney app as a traditional SVOD service,” Iger told investors, without specifying a monthly fee for what he added was a “treasure trove” of Disney-branded content.
Netflix has made it known that it is negotiating with Disney to try to keep their deal together, but odds are not looking good that they will not bring in everything to their ad-free streaming service. Although, it would seem that the Netflix-Marvel content will remain in place based on other reports.
Compared to other studios in Hollywood, Disney is the biggest studio that could implement this and succeed at it. We mentioned this on a previous podcast. With all the various properties it owns and their own animation department would be a treasure-trove for anyone in the streaming audience. Plus, with them doing original content, if anyone could beat Netflix at their own game it would be Disney.