After monitoring the internet for as long as I have, you understand how patterns work. When movies are released digitally, they tend to pop up on torrent sites with a day of the release. So you can understand my surprise when copies of Thor: Ragnarok began popping up on torrent sites that were not rips from earlier cam releases. The film was slated for digital release on February 20th, but they started popping up over the weekend. Someone goofed.
TorrentFreak began reporting that due to a snafu, some people that pre-ordered it through iTunes or Movies Anywhere got it right away. According to the site, a Reddit user claimed, in a now-deleted post, that they had legally purchased the film on Vudu and it landed in their iTunes library the next day.
“I pre-ordered Thor Ragnarok on Vudu yesterday and it links it to my iTunes also. But curiously it showed up in my iTunes library this morning (pre-orders shouldn’t). And now I can watch the full movie in HD,” they wrote. “I obviously downloaded it right away. I know its supposed to come out February 20th.”
Recently, Movies Anywhere, a Disney-owned platform, allowed users to link their iTunes, Vudu, Amazon, and Google Play accounts. Naturally, when someone would get a movie from one platform, it would show up everywhere. It is unclear as to why this error happened, but it will be interesting to see what and if Disney will take action against the pirated copy.
Naturally, you have some sites wondering just how much it is going to impact sales of the movie. It will be negligible. The reason being, whether it was now or when the digital copy was released, people just got it early. If you were going to purchase it, you will. If you were going to download it, you will do it no matter when it was released. It will be interesting to see how this happened in the first place.