If you go back nine years ago, you may remember stories about Netflix looking to switch their business to streaming. Many people mocked and complained that they would have to improve in order for that to happen. Jump ahead, some of the biggest series are from that streaming service. Streaming television content has become the norm. So much so that every homeowner has internet, but not everyone has television service. Even the NFL viewership is slipping. YouTube TV has been making a big in-road in the last six months.
Launching its own service of 40 channels for $35 a month, personalized YouTube, unlimited cloud DVR and original content. While YouTube TV was only available on a few services, it is making a large push to appear on more streaming devices in the next few weeks.
“When we launched the service, we positioned it as a mobile-first product. A lot of that was about breaking the association with the DVR and set-top box, this hardware in the living room you have to rent that gets outdated really quickly. We were trying to get people to grok that this is TV that lives on your phone, a cloud DVR, all of the above,” says Christian Oestlien, product management director at YouTube TV. “What we saw in practice was that the majority of our watch time was in the living room, through Cast. And the number one request we get from consumers is more options, native options, for the living room.”
According to The Verge, in the next few days, YouTube TV will appear on any Android TV and Xbox One devices. In later weeks, it will be rolling out to Apple TV, Roku and smart TVs from Samsung, Sony, and LG. As is always the case, there is always one holdout: Amazon.
One of the keys to the success of these streaming services is availability. If someone is looking to cut the cord, you will have to find devices that carry the service. Many are offered in all but one device, which will cause a viewing issue. With this explosion of YouTube TV availability, it is only a matter of time before Google becomes a considerable threat.