Facebook Purchased Giphy

There is an old saying in technology, something is always cool until a big corporation buys it. Giphy is one of those companies. It was announced on Friday that Facebook purchased Giphy. The GOF-sharing service has been a part of the social network for a while now. While the amount was revealed, Axios reports that the price was $400 million.

“By bringing Instagram and Giphy together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct,” Facebook’s vice president of product Vishal Shah wrote in a blog post.

Facebook has used Giphy APIs for years to bring GIFs to its various services. Instagram alone is already responsible for about 25 percent of Giphy’s daily traffic, according to Facebook. Which is a bit insane. The company’s other apps account for another 25 percent.

Now that Facebook purchased Giphy, the biggest complaint is no one will be able to use anymore. Not so says Giphy. They “will continue to make Giphy openly available to the wider ecosystem” for now in any case.

You’ll still be able to upload and remix your own GIFs. Developers and Giphy’s API partners will also still have access to the massive GIF library, as well as Giphy’s stickers and emoji. Those partners include the likes of Twitter, Slack, Skype, TikTok, Tinder and Samsung.

However, now that Facebook purchased Giphy, many will wonder just what of its information will be harvested to sell to advertisers. Because, in the end, isn’t that how Facebook makes money. And a lot of money they make from us. I don’t think they will charge anyone for using the feature. However, at what cost of our privacy will we be selling to use it.

You may think I’m being paranoid, but how much of your personal history appears on ads in their various apps? Just look at it from time to time. I mean, they all do. But, Facebook and Amazon are the worst about it.