Logan Paul and YouTube Thrive On This Shock Culture

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For nearly two weeks, Logan Paul has made the circles around the internet from being heavily popular for all the wrong reasons. Ever since he posted that video of a man, who hung himself in a Japanese forest, people outraged about the incident have been pushing YouTube to stop his show as well as receiving ad revenue from his other videos.

“In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred,” a YouTube representative said according to Polygon. Additionally, we will not feature Logan in season 4 of ‘Foursome’ and his new Originals are on hold.

This is the latest in a stream of events that have transpired since the beginning of the new year. After the video was released on his YouTube channel, reaction was swift. While his younger viewers support him and think he should be given another chance, many people think he went too far and should be punished for it. He removed the video and apologized for it, sort of. He mentioned that it wasn’t monetized, which should truly manage little since all his other videos are. This just gets more views on his page.

After being quiet for nine days, YouTube released a statement and compounded the problem of these YouTube celebrities.

Many of you have been frustrated with our lack of communication recently. You’re right to be. You deserve to know what’s going on.

Like many others, we were upset by the video that was shared last week. Suicide is not a joke, nor should it ever be a driving force for views.

As Anna Akana put it perfectly: “That body was a person someone loved. You do not walk into a suicide forest with a camera and claim mental health awareness.”

We expect more of the creators who build their community on @YouTube, as we’re sure you do too. The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences.

It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.

YouTube managed to say truly nothing in their statement. It was more of a statement for a statement’s sake. YouTube decried the actions taken by Paul but refused to take responsibility for promoting the culture that our social media has evolved to. It is historically proven that people flock to videos of death, suicide, or murder. The audience craves this and decries when they are given what they wish.

YouTube needs to stop making viewers or “views” the only way to make money. More outrageous videos and stunt, which could be proven fatal” are done to become more popular on YouTube and get more “views”. PewDiePie received similar backlash last year for anti-Semitic content he released last year. He apologized and said he would change. He has made more anti-Semitic and racial comments on other venues.

Last year, a Minnesota woman was charged with manslaughter after shooting her boyfriend in a YouTube stunt that went wrong. She and her boyfriend were attempting to prove that a thick book could stop a bullet. The stunt failed and he was killed. YouTube needs to fess up to the culture they helped cultivate and take ownership. Yet, this is a problem for a company that’s whole business model thrives on advertising. To remove that reward from people pushing the limits, Google would not understand how the world needs to work. Sadly, it looks like it won’t change any time soon.


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