Netflix and Google May Be Ad Partners

There’s been a lot of news lately about the future of Netflix. Two massive layoffs. One of which is coming this week. Possibly secret talks with Roku about selling themselves to the streaming device company. Now, Netflix and Google may team up for the streaming giant’s ad-supported tier. CNBC reports that Netflix and Google have had talks about the upcoming ad-supported tier, but that no deal has closed at this point.

“Sources told CNBC that Netflix has met with Google, which makes most of its revenue from ads,” the piece wrote. “It has also met with Comcast/NBCUniversal and with Roku to discuss ad-sales partnerships, as previously reported by The Information. NBC Universal and Google declined to comment.”

According to this latest report, Netflix is looking to settle on an advertising partner within the next “two to three months.”

Netflix and Google Talking Ads

Now, if the deal was to happen, this would be a huge deal. The devil is in the details, however. Google’s buy in on that ad-revenue will definitely bolster their books. The real question would come to Netflix. How much would they be willing to offer up? Google doesn’t do this for its health.

Netflix is doing with their business much like with their content. Throw as much against the wall quickly and see what sticks.

Google is a logical choice as they made their business with ad-revenue. However, other streaming services like HBO Max, Paramount Plus, and Peacock have been doing this a long time without getting someone like Google involved.

In the end, it seems like Netflix is flying by the seat of their pants. It may come off looking like shit simply because they are acting late to curb that falling stock price. Must feel weird going from the model of a particular service to playing catch up with the rest.

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