There is something you’ve come to expect when you either went to or watched E3: Sony’s presentation. For the most part, people tuned into to see what Microsoft and Sony had to offer for the coming year. However, E3 2019, Sony will not be participating.
“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community,” according to the statement. “PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.”
This will mark the first time in the history of E3 that Sony will not be taking part. Now, this should have been expected. In September, Shawn Layden, chairman of Sony Interactive Entertainment Worldwide Studios, said the company wouldn’t be hosting this year’s PlayStation Experience. Citing a lack of games to show.
“Now that we have ‘Spiderman’ out the door, we’re looking down in 2019 to games like ‘Dreams’ and ‘Days Gone’ but we wouldn’t have enough to bring people altogether in some location in North America to have that event,” Layden said.”We don’t want to set expectations really high and then not deliver on it.”
The bigger question comes down to heightening expectation. E3 has become as routine as the Comic-Con in recent years. No new hardware, which only leaves it as showcasing games. The elongated presentation of games from this year’s show ran long and became boring.
Noting that there are no huge games coming in the next year. This leaves room for other publishers to heighten their games and temper expectations for 2019.