Some may remember that a decade ago, San Diego Comic-Con was the place to be to market your movie. Now, while promoting your film at Comic-Con didn’t necessarily mean you were going to be a winner – just ask Scott Pilgrim. According to Deadline, Sony skipping SDCC this year, just as Universal and Warner Bros. with their DC film slate.
With Spider-Man: Far From Home opening on Tuesday and Quentin Tarantino’s Once Upon a Time in Hollywood upcoming on July 26, Sony doesn’t have anything to promote in the near future. Especially since Zombieland 2: Double Tap doesn’t drop until Oct. 18, Charlie’s Angels on Nov. 15, The Grudge, the comic-book feature adaptation Bloodshot starring Vin Diesel, Blumhouse’s Fantasy Island coming out in early 2020. Then, you have Marvel’s Morbius on July 31, 2020.
Like rivals who are staying out of San Diego this July, Sony, we understand, could conceivably be back in the future. Last year, they had big panels for Venom and Spider-Man: Into the Spider-Verse (which combined made $1.23 billion at the WW box office). In 2016, the studio screened both Sausage Party and Don’t Breathe at the fanboy convention, both August hits that summer. During the opening weekend of Sony’s Salt back in July 2010, Angelina Jolie even put in an appearance at SDCC.
In years past, Tarantino has been a fixture at Comic-Con; Weinstein Co. held a Django Unchained panel with the cast prior to its December 2012 release, and back in July 2014 the filmmaker confirmed that The Hateful Eight would be his next production. Sony gave Tarantino’s Once Upon a Time in Hollywood a world premiere at Cannes in May; the movie has a 92% fresh Rotten Tomatoes score, with an upcoming Hollywood premiere later this month.
With Sony skipping SDCC, that leaves Disney/Marvel, Paramount and New Line with their Scare Diego Wednesday night as the only major studios attending SDCC this year. Lionsgate is reportedly not going, as well.