Apple’s big services bundle that will bring together Apple Music, Apple TV Plus, Apple Arcade, and Apple News Plus, launches today. The much-hyped Apple One bundle back is out, the company’s chief financial officer, Luca Maestri, told Bloomberg.
Apple first announced Apple One during a September event. They broke down the different tiers that customers will be able to access. There are three different bundle tiers people can choose: Individual, Family, and Premier.
How the plans breakdown
The Individual plan gives subscribers Apple Music, Apple TV Plus, Apple Arcade, and iCloud storage (50GB) for $14.95 a month.
Family plan ups the amount of iCloud storage to 200GB of iCloud storage for $19.95 a month and adds an Apple Music family plan (the Arcade and TV Plus benefits are the same as the Individual plan.)
The Premier plan gives subscribers Apple Music, Apple TV Plus, Apple Arcade, 2TB of iCloud storage, Apple News Plus, and Apple Fitness Plus for $29.95 a month.
Fitness Plus doesn’t have a launch date. Maestri told Bloomberg the company is expecting to launch it this quarter. The app, which includes training for yoga, cycling, running, core, and strength exercises. Among other types of workouts, costs $9.99 a month by itself.
The news comes just as Apple posted its fourth quarter earnings. CEO Tim Cook specifically noted that the company “capped off a fiscal year defined by innovation in the face of adversity with a September quarter record, led by all-time records for Mac and Services.” Apple One will also launch two days ahead of Apple TV Plus’ one-year anniversary. Cook may include more information on the company’s earnings call today.
The bundles themselves are a nice touch. However, the fact that Apple News Plus and Apple Fitness are only available on the premier plan is a letdown. Always thought that. Yes, the $30 plan is cheaper than purchasing each app individually, it still some people out.
Mix-and-match option would’ve been nice
Knowing that the individuals and family plans don’t allow you to mix-and-match is a let. It could even prevent some from signing up. Or, opting to only purchase two individually. Apple Music and TV Plus are solid choices, but as I don’t play games on my phone – Apple Arcade is a tough sell. iCloud storage isn’t a make-or-break deal for me. I could simply sign up for Apple Music and TV Plus for the same price.
The Apple One bundle is a great idea on the surface. However, when Apple decides to allow certain services to be bundled together, it weakens the offering. iCloud storage for me, personally, isn’t useful. I use Microsoft’s OneDrive, so iCloud helps me very little. We will see how well these plans start out, and we could see some changes later on.