Since the dawn of the smartphone, Apple and Google have tried their hardest to switch people over. As someone whose first smartphone was an Android, it took a long time to switch to iOS. Simply it was because of the AT&T exclusivity. I hated AT&T and refused to purchase one. Eventually, it became available on Sprint and Verizon. Then I made the switch. Since then, I have switched back and forth due to the device, not the operating system. However, I am in the small minority compared to people now that prefer to stick with iOS than switching.

According to the latest survey by analysts at Consumer Intelligence Research Partners (CIRP), the share of iPhone owners who upgraded from another iPhone, as opposed to switching from Android, rose this year. 87 percent of iPhone users upgrade from a previous iPhone. As opposed to the 12 percent that came over from Android.

iPhone retention is up three percent from the year before. Ironically, last year was down one percent from the year previous. Now, the article tries to piece together why Apple users prefer to stick with iPhone. However, I think a lot of retention comes from sticking with something that works.

iPhone users stick with Apple

However, I think that is do to the concept of not changing things too much. My preference is due to the idea that iOS doesn’t change processes constantly. Which is something that I can’t say for Android. When you switch among the many Android devices, there is a learning curve to see how things work.

Unlike Apple, no matter which device you switch from, you are still dealing with one operating system. Even from iPhones to iPads. My last Android device was a Pixel 4XL and I loved it. However, Apple has a smoother interface when playing around different apps. Uniformity seems to be the key for me.

But in the end, some people are buried so much into their eco-system, that sometimes it doesn’t make sense to change when there is no real need to.